Remember that HUNGER GAMES app I keep telling you about? Well if you didn’t get it yet, I am about to give you a few reasons to download it immediately. Yesterday Lionsgate announced a partnership with Dorito’s, Mazda, and Whole Foods Whole Planet Foundation.
DORITOS and MAZDA will both be sponsors of the newly launched OUR LEADER THE MOCKINGJAY (OLTM) app, currently available through OurLeaderTheMockingjay.Co.In and for download through both the Apple and Android app stores.
DORITOS will also introduce thematic Mockingjay packaging nationwide beginning this month. When you scan the barcode, the bags will unlock exclusive content on the OLTM app. DORITOS will also be running a really great sweepstakes online, offering hundreds of prizes, including signed movie posters and a trip to the film’s US premiere. For official rules and more details, you can visit www.UnlockDistrict13.com.
MAZDA is the official automobile sponsor of the U.S. premiere and also a sponsor of the app as well. When a Mazda logo is scanned either from a brochure, print ad or on www.MazdaUSA.com, exclusive content will be unlocked. Mazda is also running a design contest hosted on Tumblr, in which fans can design and submit their own Hovercraft plans. Every design submitted on the Mazda Tumblr site will trigger a donation to one of Mazda’s Drive for Good charitable partners, so not only are you doing something fun and exciting but you are also doing good in the world, that is a double win and totally something Katniss would be proud of.
If you visit a WHOLE FOODS store and purchase an in-house made “Courage Of One” juice $1 will go to the WHOLE PLANET FOUNDATION to fund microcredit. The WHOLE FOOD PLANET FOUNDATION is a nonprofit dedicated to alleviating global poverty, another thing that would make Katniss proud.
THE HUNGER GAMES has proved to be a world-wide success and it is beautiful to see the franchise teaming up with some amazing brands to not only bring the loyal HUNGER GAMES fans some really exciting content but also a chance to channel their inner Katniss Everdeen and help to make the world a little better. If you remember back at San Diego Comic Con SAMSUNG kicked off it’s HUNGER GAMES: THE MOCKINGJAY PART 1 campaign by offering fans the chance to watch the first teaser trailer on it’s brand new tablets. They also had an amazing suite set up where you could get custom made HUNGER GAMES SAMSUNG engraved leather phone cases, cupcakes from Peeta’s Bakery and once you were finished each segment of the tour you received your very own coveted MOCKINGJAY pin.
So go grab yourself a “Courage Of One” juice, a bag of DORITOS and download that app immediately.