In January 2008, J.J. Abrams’ found footage monster movie CLOVERFIELD put a whole new spin on viral marketing by spreading side information on the movie’s premise and backstory over several different websites, releasing a teaser trailer that didn’t even show the movie’s name, and left a prospective audience with one question: what’s the monster?
Just three days shy of eight years later, on January 15, 2016, Paramount released the first trailer for 10 CLOVERFIELD LANE, the new J.J. Abrams movie that, according to Abrams, is “a blood relative of Cloverfield.” While it’s not the direct sequel fans have been waiting for for the better part of a decade, it sounds like it could be another story set in the same universe, which sounds like just as much fun.
The trailer starts off innocuously enough, showing John Goodman, Mary Elizabeth Winstead, and John Gallagher Jr. hanging out in a living room – playing Life, messing with VHS tapes, eating dinner, doing puzzles, and generally doing activities associated with the seventies – as I Think We’re Alone Now plays from a jukebox in the background. It’s only when the movie slows to horror movie tempo that the trailer starts showing more disturbing imagery – a room on fire, characters fighting – culminating in Winstead smashing a bottle over Goodman’s head and making a run for it out of what turns out to be a bunker, Goodman pleading all the while for her not to leave because there’s something out there.
If the marketing for the initial movie left us wondering what’s the monster, the question for this trailer is definitely where’s the monster? Where is Clover and the horrifying dog-sized parasites that dropped off of her and roamed the streets? Will Clover even show up, if this isn’t a sequel? There’s not a lot of monster in the trailer for this monster movie – then again, for CLOVERFIELD, that’s very much par for the course.
I am 100% stoked for this trailer. I spent a good two days after I saw CLOVERFIELD digging up every piece of viral marketing I could find online and even longer keeping an eye out for news of the proposed sequel. To have a trailer surface with zero warning eight years later, and only two months before the movie itself comes out…well. I’ll definitely be seeing 10 CLOVERFIELD LANE, even though it’ll probably scare the bejesus out of me just as badly as the original did. I just can’t stay away.
Are you looking forward to 10 CLOVERFIELD LANE? What do you think of the trailer? Let us know below!
10 CLOVERFIELD LANE is slated to come out March 11, 2016.